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Grow Faster with a Fractional Chief Marketing Officer
Expertise you need
Don't let unskilled marketers set the tone for your company's marketing efforts. Hire a fractional chief marketing officer to create an all-encompassing strategy for your company's marketing needs.
Cost you can afford
You can get by without having a permanent chief marketing officer on staff. A part-time chief marketing officer can provide you access to the data and analysis you require without breaking the bank.
Self-managing executives
It streamlines the marketing operations of your business, saving you time and energy. A Fractional Chief Marketing Officer manages everything from suppliers to staff.
What is a Fractional CMO?
A fractional Chief Marketing Officer (CMO) is an executive who serves in a similar capacity but works less hours per week. Typically, organizations who need a CMO but don't want to hire one full-time may hire a fractional CMO.
Companies who do not need a full-time CMO but could benefit from a CMO's strategic guidance and leadership choose fractional CMO services because of the convenience they offer. It is often more cost-effective to hire a part-time CMO than a full-time one. This may be the case due to budgetary constraints, as the annual compensation of a chief marketing officer (CMO) easily exceeds $200,000+.
When deciding whether to hire a full-time or part-time CMO, organizations can benefit from knowing what a fractional CMO is.
Fractional CMO Responsibilities
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Creating a plan for both immediate and future marketing efforts.
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Choosing and committing to a certain set of marketing tactics, such search engine optimization, content marketing, paid advertising, a podcast, etc., for your firm.
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Finding effective solutions to the inevitable marketing challenges that will develop.
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Inspiring and leading a team in the marketing sector.
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Adding new members to your staff and strengthening your team.
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Collaborating with third-party firms and learning from their expertise.
CMO Lift has a extensive managerial and marketing background. As a result, Adam would function as the de facto team captain for the marketing side of your business.
We not only posses the leadership skills necessary to steer a firm toward its marketing objectives, but also the marketing expertise to get there.
Adam will collaborate closely with both upper-level management and the marketing team responsible for day-to-day operations.
Growth-focused Marketing Strategy & Leadership
Adam's fractional chief marketing officer services consider campaign profitability to be a critical component of customer success. One way to accomplish this is to improve your marketing department's productivity. Therefore, Adam will devote the first three months of working together to enhancing your marketing department's infrastructure and procedures.
The most efficient method for this is our weekly scorecard reporting of marketing key performance indicators. We'll make this for you, or make your existing one better, so your marketing team can start seeing results right away.
Think about how much money you'd waste if you didn't hire a Fractional CMO for your fast-growing company. Consider, too, the benefits that could result from having an established marketer in charge.
Think about the potential downsides of delegating campaign goals and evaluation criteria to a marketing director or coordinator. It's likely that they lack the necessary skills for the position.
Hiring Adam as your fractional chief marketing officer gives your company the boost in morale and expertise it needs to increase sales and profits.
Take the first step to success and choose a CMO
